Green Viochar logo with a grey V on a see-through background
Green Viochar logo with a grey V on a see-through background

Privacy Policy

Privacy Policy

1. Introduction and Scope

Effective Date: December 5, 2025

Viochar ApS (”we,” “us,” or “our”) operates the website viochar.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including when you interact with our forms powered by HubSpot and analyze user activity using Google Analytics 4 (GA4).

By using the Site, you consent to the data practices described in this Privacy Policy, including the use of tracking cookies. If you are a resident of the European Economic Area (EEA), the terms regarding GDPR (General Data Protection Regulation) are particularly relevant to you.

 

2. Information We Collect

We may collect personal information from you in a variety of ways, including, but not limited to, when you visit our Site, fill out a contact form, subscribe to a newsletter, or accept cookies via our consent banner.

A. Data Collected via HubSpot Forms:

  • Contact Data: Name, email address, phone number (if requested), company name (if requested), and any other information you voluntarily provide in the message body of the contact form.

  • Usage and Technical Data: When you interact with our forms, HubSpot may automatically track data such as your IP address, browser type, operating system, pages viewed, time spent on the Site, and the referral source.

B. Data Collected via Google Analytics 4 (GA4):

We use GA4 to collect data about your interaction with the Site. This information is primarily non-personal but may be linked to identify a profile. The data collected includes:

  • Usage Data: Pages viewed, time spent on pages, scroll depth, clicks, referral sources, and pathing.

  • Technical Data: Device type, operating system, browser information, language, and approximate geographic location (country/city).

  • Identifiers: A user ID (Client ID) generated by GA4 for the purpose of distinguishing unique users. GA4 is configured to anonymize IP addresses by default.

 

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Services (HubSpot): To respond to your inquiries and requests submitted via our contact forms.

  • Marketing and Communication (HubSpot): If you subscribe to our newsletter, we use your email address to send you updates, promotional materials, and relevant content.

  • Internal Analytics (GA4): To monitor and analyze website usage, trends, and user behavior to improve the functionality and design of the Site. This helps us understand which parts of our Site are most effective.

  • Advertising & Personalization (GA4 – If applicable): If you have provided explicit consent, we may use GA4 data, including Google Signals, for remarketing and advertising reporting features.

  • Compliance: To comply with legal obligations and regulatory requirements.

 

4. Third-Party Tracking and Cookies (GA4)

We utilize Google Analytics 4 (GA4), provided by Google, Inc., to help us analyze how users use the Site. GA4 uses cookies (small text files placed on your device) to collect the non-personal usage and technical data mentioned in Section 2.

Processing Details:

  • Purpose: To evaluate the use of our Site, compile reports on website activity, and provide other services relating to website activity and internet usage.

  • Mechanism: The information generated by the GA4 cookie about your use of the Site is generally transmitted to and stored on Google servers in the United States.

  • Opt-Out: You can opt-out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on: [Link to Opt-out Browser Add-on]. You can also manage your cookie preferences through our [Link to Cookie Consent Banner/Settings]Cookie Settings[/Link].

  • External Link: For more information on how Google uses data when you use our partners’ sites or apps, visit Google’s page: [Link to Google’s “How Google uses information” page: www.google.com/policies/privacy/partners/]

 

5. Legal Basis for Processing (GDPR)

For individuals in the EEA, we rely on the following legal bases for processing your Personal Data:

  • Consent (for GA4 and Marketing): When you explicitly check a box or take an affirmative action (e.g., via a Cookie Consent Management Platform) agreeing to analytics tracking (GA4) or marketing communications (HubSpot). You have the right to withdraw this consent at any time.

  • Legitimate Interests (for necessary data processing): Where the processing is necessary for the purposes of the legitimate interests pursued by us or by a third party (e.g., website security, responding to general inquiries, or non-personalized, basic analytics).

  • Contractual Necessity: Where processing is necessary for the performance of a contract or to take steps at your request before entering into such a contract.

6. Data Storage and Transfer 

By submitting your personal data and accepting tracking, you acknowledge and agree to its transfer and storage outside of the EEA.

  • HubSpot: We use HubSpot, Inc. for contact management and newsletters. HubSpot’s data centers are primarily located in the US and Germany.

  • Google Analytics 4: The data collected by GA4 is transmitted to and stored by Google on servers primarily in the United States.

  • International Transfers: Both HubSpot and Google participate in the EU-U.S. Data Privacy Framework (EU-U.S. DPF) which provides a mechanism for the lawful transfer of data from the EU/EEA to the US. We have entered into the necessary Data Processing Agreements (DPA) with both providers.

 

7. Your Data Protection Rights (GDPR)

If you are an EEA resident, you have the following rights: (The full list remains the same as previously drafted, including rights of Access, Rectification, Erasure, etc.)

To exercise any of these rights, please contact us at info@viochar.com.

 

8. How to Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Viochar ApS [Your Address in Denmark] Email: info@viochar.com